Building a consumer value via product endorsement: the RSPCA's role in shaping society's consumer towards animal welfare

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Publication date	2005
Host publication	Academy of Marketing Annual Conference (Dublin Institute of Technology) - 2005
Place of Publication	N/A
Publisher	unknown
<mark>Original language</mark>	English

Research