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Research

Dr Morven McEachern

Formerly at Lancaster University

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  1. 2005
  2. Published

    The need for rejuvenated marketing communications regarding quality assurance labelling: a structural equation modelling approach

    McEachern, M., Whitelock, J. M. & Warnaby, G., 2005, European Marketing Academy (EMAC) (Milan, Italy) - 2005. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  3. Published

    Using the theory of planned behaviour to help predict consumer value of eco-labelling formats: a focus on fresh meat

    McEachern, M., Willock, J., Seaman, C. & Kirk, D., 2005, Annual Meeting of the Association for the Study of Food and Society (ASFS) and the Agriculture, Food, and Human Values Society (AFHVS) (Portland) - 2005. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  4. 2004
  5. Published

    Consumer value conflicts surrounding ethical food purchase decisions: a focus on animal welfare

    Monika, J. A., Schroder, M. J. A., Morven, G. & McEachern, M., 2004, In: International Journal of Consumer Studies. 28, 2, p. 168-177 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh meat sector

    McEachern, M. & Schroder, M. J. A., 2004, In: Journal of Consumer Marketing. 21, 7, p. 497-509 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Producers and consumers of organic meat: a focus on attitudes and motivations

    McEachern, M. & Willock, J., 2004, In: British Food Journal. 106, 7, p. 534-552 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Retail 'quality assurance' labels as a strategic marketing communication mechanism for fresh meat

    McEachern, M. & Warnaby, G., 2004, In: Journal of Economic Behavior and Organization. 14, 2, p. 255-271 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. 2003
  10. Published

    A review of the 'consumer interest' in organic meat

    Brennan, C., Gallagher, K. & McEachern, M., 2003, In: International Journal of Consumer Studies. 27, 5, p. 381-394 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    Empowering the ethical food consumer

    Schroder, M. J. A. & McEachern, M., 2003, Institute of Consumer Sciences Research Conference (UWIC, Cardiff) - 2003. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  12. Published

    Relevance of quality logos as a marketing communication mechanism for fresh meat and their impact upon consumer choice and empowerment

    McEachern, M. & Schroder, M. J. A., 2003, European Marketing Academy Conference (Glasgow) - 2003. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  13. 2002
  14. Published

    ISO 9001 as an audit frame for integrated quality management in meat supply chains: the example of Scottish beef

    Monika, J. A., Schroder, M. J. A., Morven, G. & McEachern, M., 2002, In: Managerial Auditing Journal. 17, 1/2, p. 79-85 7 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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