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Relevance of quality logos as a marketing communication mechanism for fresh meat and their impact upon consumer choice and empowerment

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

Published
Publication date2003
Host publicationEuropean Marketing Academy Conference (Glasgow) - 2003
Place of PublicationN/A
Publisherunknown
<mark>Original language</mark>English