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Dr Morven McEachern

Formerly at Lancaster University

  1. Published

    Relevance of quality logos as a marketing communication mechanism for fresh meat and their impact upon consumer choice and empowerment

    McEachern, M. & Schroder, M. J. A., 2003, European Marketing Academy Conference (Glasgow) - 2003. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  2. Published

    Retail 'quality assurance' labels as a strategic marketing communication mechanism for fresh meat

    McEachern, M. & Warnaby, G., 2004, In: Journal of Economic Behavior and Organization. 14, 2, p. 255-271 17 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  3. Published

    Re-visiting Contemporary Issues in Green/Ethical Marketing: An Introduction to the Special Issue

    McEachern, M. & Carrigan, M., 21/03/2012, In: Journal of Marketing Management. 28, 3-4, p. 189-194 6 p.

    Research output: Contribution to Journal/MagazineEditorialpeer-review

  4. Published

    Sustainable goods

    McEachern, M., 2011, Readings and cases in sustainable marketing: a strategic approach to social responsibility. D'Souza, C., Taghian, M. & Polonsky, M. J. (eds.). Prahran, Vic.: Tilde University Press, 20 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  5. Published

    The conscious consumer: taking a flexible approach to ethical behaviour

    Szmigin, I., Carrigan, M. & McEachern, M., 2009, In: International Journal of Consumer Studies. 33, 2, p. 224-231 8 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  6. Published

    The consumer's view: what consumer's think about food safety and pesticides

    McEachern, M., 2007, PRC Annual Open Meeting - Defra (York, UK) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  7. Published

    The dynamic relationship between pet owners, the pet marketplace and cultural meanings: continuing the dialogue between consumer behaviour and other disciplines

    Cheetham, F. C. & McEachern, M., 2009, 38th EMAC Conference (Nantes) - 2009. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  8. Published

    The influence of ethical trading policies on consumer apparel purchase decisions: a focus on GAP Inc.

    Iwanow, H., McEachern, M. & Jeffrey, A., 2005, In: International Journal of Retail and Distribution Management. 33, 5, p. 371-387 17 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  9. Published

    The need for rejuvenated marketing communications regarding quality assurance labelling: a structural equation modelling approach

    McEachern, M., Whitelock, J. M. & Warnaby, G., 2005, European Marketing Academy (EMAC) (Milan, Italy) - 2005. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  10. Published

    The organic dairy industry: Consumer perceptions, attitudes and behaviour

    McEachern, M. & McClean, P., 2000, Second Congress of European Society on Agricultural and Food Ethics (Copenhagen, Denmark) - 2000. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

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