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Dr Oliver Schaer

Former Research Student

Research overview

I am currently a research student at the Centre for Marketing Analytics and Forecasting at Lancaster University. My research focus on the aspects of business forecasting and marketing analytics. More specifically I am looking at incorporating data that stem from online sources such as search traffic, social shares or video views. I aim to build time series based forecasting models that can incorporate the nature of such information.

I currently maintain two R packages for forecasting with diffusion models and handling Google Trends data. More information can be found on my GitHub account.

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