My research interests lie primarily in cultural aspects of consumption. Particularly, I am interested in the studies of consumer subjectivity, the emotional reality of the consumer subject, the functioning of ideology in consumer culture, and the intersection of ideology, subjectivity, and emotions. 

Marketing 101 Seminar Tutor (October 2019 - Present) 

LUMS Scholarship (10/2019 – 9/2022)

I've been looking at the context of digital detoxing in the exploration of consumer subjectivity and the emotional reality of the consumer subject under the ideology of surveillance capitalism. 

Dr. James Cronin and Dr. Alexandros Skandalis 

via email n.q.hoang@lancaster.ac.uk