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Research

Professor Rodney Runyan

Formerly at Lancaster University

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  1. Published

    Moving single-brand retail shoppers from in-store to online: is brand experience still important?

    Jones, R., Runyan, R. & Kim, Y.-K., 2012, In: Journal of Marketing at Retail. 1, 2, p. 17-30 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    Brand experience and brand implications in a multi-channel setting

    Jones, R. P. & Runyan, R., 2013, In: The International Review of Retail, Distribution and Consumer Research. 23, 3, p. 265-290 26 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Where did all the benches go? the effects of mall kiosks on perceived retail crowding

    Kim, J.-H. & Runyan, R., 01/2011, In: International Journal of Retail and Distribution Management. 39, 2, p. 130-143 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Sports celebrity endorsements and retailing: can athletes provide a competitive advantage?

    Lear, K. E., Runyan, R. & Whitaker, W. H., 04/2009, In: International Journal of Retail and Distribution Management. 37, 4, p. 308-321 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    The effect of culture on the context of ad pictures and ad persuasion: the role of context-dependent and context-independent thinking

    Liang, B., Runyan, R. C. & Fu, W., 01/2011, In: International Marketing Review. 28, 4, p. 412-434 23 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Segmenting luxe-bargain shoppers using a fuzzy clustering method

    Lim, C. M., Kim, Y.-K. & Runyan, R., 2013, In: International Journal of Retail and Distribution Management. 41, 11-12, p. 848-868 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Hospitality marketing research: recent trends and future directions

    Line, N. D. & Runyan, R. C., 06/2012, In: International Journal of Hospitality Management. 31, 2, p. 477-488 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Where everybody knows your name: homophily in restaurant atmospherics

    Line, N. D., Runyan, R. C., Costen, W., Frash, R. & Antun, J. M., 01/2012, In: Journal of Hospitality Marketing and Management. 21, 1, p. 1-19 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Destination marketing and the service-dominant logic: a resource-based operationalization of strategic marketing assets

    Line, N. & Runyan, R., 08/2014, In: Tourism Management. 43, p. 91-102 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Community stakeholders and the perception of tourism downtowns: an assessment of brand identity

    Line, N., Runyan, R., Swinney, J. L. & Sneed, C. T., 11/05/2016, In: Tourism Analysis. 21, 2-3, p. 159-172 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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