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Dr Ronika Chakrabarti

Formerly at Lancaster University

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  1. Published

    Institutional life of intuitive insights: legitimacy of virtuoso intuitive marketing management

    Vanharanta, M., Chakrabarti, R. & Wong, P., 07/2014, In: Industrial Marketing Management. 43, 5, p. 760–768 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    Introduction to the special section on subsistence marketplaces

    Viswanathan, M., Chakrabarti, R., Ingenbleek, P. & Venugopal, S., 31/03/2021, In: Journal of Consumer Affairs. 55, 1, p. 3-7 5 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

  3. Published

    Investigating motivation among international channel intermediaries

    Chakrabarti, R., Barnes, B. R., Pitt, L. F. & Berthon, P. R., 2009, Academy of Marketing Annual Conference (Leeds) - 2009. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  4. Published

    Lemon-aid: Brand as a signal for quality - a classroom game "awarded best paper for the brands and brand management track"

    Hsiu-Yuan, T., Campbell, C., Farshid, M. & Chakrabarti, R., 2009, Australian and New Zealand Marketing Academy (ANZMAC) (Melbourne) - 2009. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  5. Published

    Managing dilemmas of resource mobilization through Jugaad: A multi-method study of social enterprises in Indian healthcare

    Agarwal, N., Chakrabarti, R., Prabhu, J. & Brem, A., 1/09/2020, In: Strategic Entrepreneurship Journal. 14, 3, p. 419-443 25 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Managing to make market agencements: the temporally bound elements of stigma in favelas

    Fernandes, J., Mason, K. J. & Chakrabarti, R., 02/2019, In: Journal of Business Research. 95, p. 128-142 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector

    Agarwal, N., Chakrabarti, R., Brem, A. & Bocken, N., 05/2018, In: Journal of Business Research. 86, p. 234-244 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Market empowerment - for six days only: an exploration of the empowerment of market actors to constitute, perform and dismantle

    Chakrabarti, R. & Mason, K., 5/06/2014. 34 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  9. Published

    Market making at the bottom-of-the-pyramid

    Chakrabarti, R. & Mason, K. J., 2013.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  10. Published

    Markets and marketing at the bottom of the pyramid

    Mason, K. J., Chakrabarti, R. & Singh, R., 09/2017, In: Marketing Theory. 17, 3, p. 261-270 10 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

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