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Research

Dr Ronika Chakrabarti

Formerly at Lancaster University

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  1. Published

    What are bottom of the pyramid markets and why do they matter?

    Mason, K., Chakrabarti, R. & Singh, R., 09/2013, In: Marketing Theory. 13, 3, p. 401-404 4 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    The role of proximity in business model design: making business models work for those at the bottom of the pyramid

    Mason, K. J. & Chakrabarti, R., 02/2017, In: Industrial Marketing Management. 61, p. 67-80 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Markets and marketing at the bottom of the pyramid

    Mason, K. J., Chakrabarti, R. & Singh, R., 09/2017, In: Marketing Theory. 17, 3, p. 261-270 10 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

  4. Published

    Lemon-aid: Brand as a signal for quality - a classroom game "awarded best paper for the brands and brand management track"

    Hsiu-Yuan, T., Campbell, C., Farshid, M. & Chakrabarti, R., 2009, Australian and New Zealand Marketing Academy (ANZMAC) (Melbourne) - 2009. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  5. Published

    Trusting a white cloak: are they really wearing their heart upon their sleeve?

    Ghazisaeedi, M., Ashnai, B., Campbell, C. & Chakrabarti, R., 2008, Academy of Marketing Science Conference (Vancouver) - 2008. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  6. Published

    Managing to make market agencements: the temporally bound elements of stigma in favelas

    Fernandes, J., Mason, K. J. & Chakrabarti, R., 02/2019, In: Journal of Business Research. 95, p. 128-142 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Adoption of country-specific business websites: the case of UK small businesses entering the Chinese market

    Daryanto, A., Khan, H., Matlay, H. & Chakrabarti, R., 2013, In: Journal of Small Business and Enterprise Development. 20, 3, p. 650-660 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Quality management in business relationships: the role of brands in an open source environment

    Chakrabarti, R., Berthon, P. R., Watson, R. T. & Pitt, L. F., 2007, In: Total Quality Management and Business Excellence. 18, 8, p. 947-955 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    The influence of intuitive expertise in transforming music industry relationships

    Chakrabarti, R. & Vanharanta, M., 2010, Industrial Marketing and Purchasing Group (IMP) (Budapest) - 2010. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  10. Published

    Reward Orientation from an Indian Perspective

    Chakrabarti, R., 2010, Business Markets (ISBM) (Boston) - 2010. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

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