Ethical Appraisal of Credit-Card Marketing Strategy: Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt

Awanis, S., 2017, The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress. Campbell, C. L. (ed.). Cham: Springer International Publishing, p. 348-357 10 p. Chapter 98. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

Automated Payment, Financial Decision-Making and a Public Policy Conundrum

Daryanto, A. & Awanis, S., 20/07/2016, 2016 Global Marketing Conference. Global Alliance of Marketing & Management Associations, p. 522-527 6 p. (2016 Global Marketing Conference at Hong Kong).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

The Myth of Self-Centeredness in Materialism: Reconciling Collectivism and Materialism in Asia

Awanis, S., Schlegelmilch, B. B. & Cui, C. C., 28/06/2016, Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Petruzzzellis, L. & Winer, R. S. (eds.). Cham: Springer, p. 183-184 2 p. Chapter 40. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Help Me, I Can’t Pay!’ Credit Card Targeting, Young Consumers and Protectionist Policy: A Case Study

Awanis, S., 22/04/2016, Consumer Behaviour: A European Perspective. Solomon, M. R., Bamossy, G. J., Askegaard, S. T. & Hogg, M. K. (eds.). 6th ed. ed. Pearson

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Other chapter contribution

Susceptibility to Credit Card Effects and Revolving Credit Card Holders: A Multi-Country Evaluation on British, Singaporean and Malaysian Youth Markets

Awanis, S. & Cui, C. C., 2/12/2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Campbell, C. & Ma, J. (eds.). Cham: Springer, p. 806-809 4 p. Chapter 194. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

A Structural Equation Model of Credit Card Debt Among the Youth Market

Awanis, S. & Cui, C. C., 21/10/2015, Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference. Plangger, K. (ed.). Cham: Springer, p. 61-64 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review