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Research

Dr Sena Ozdemir

Senior Lecturer in Marketing

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  1. Published

    Inter-organizational collaborations for social innovation and social value creation: Towards the development of new research agenda and theoretical perspectives

    Ozdemir, S. & Gupta, S., 31/08/2021, In: Industrial Marketing Management. 97, p. 134-144 11 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

  2. Published

    Stakeholder Diversity and Collaborative Innovation: Integrating the Resource-Based View with Stakeholder Theory

    Ozdemir, S., Fernandez de Arroyabe, J. C., Sena, V. & Gupta, S., 30/09/2023, In: Journal of Business Research. 164, 113955.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Forthcoming

    Customer Analytics and New Product Performance: The Role of Contingencies

    Ozdemir, S., Wang, Y., Gupta, S., Sena, V., Zhang, S. & Zhang, M., 12/01/2024, (Accepted/In press) In: Technological Forecasting and Social Change.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Spillover effects of investment in big data analytics in B2B relationships: What is the role of human capital?

    Sena, V. & Ozdemir, S., 1/04/2020, In: Industrial Marketing Management. 86, p. 77-89 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Big Data and SMEs

    Sena, V. & Ozdemir, S., 4/09/2021, Big Data in Small Business: Data-Driven Growth in Small and Medium-Sized Enterprises. Pedersen, C. L., Lindgreen, A., Ritter, T. & Ringberg, T. (eds.). Cheltenham: Edward Elgar

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  6. Published

    Are Reshoring Decisions Influenced by External Stakeholders and Country-Level Environmental Regulation?

    Sena, V., Kanungo, R., Ozdemir, S., Yannopoulou, N. & Patel, P., 31/07/2023, In: British Journal of Management. 34, 3, p. 1184-1214 31 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Leveraging Big Data Analytics to Improve Quality of Care in Healthcare Organizations: A Configurational Perspective

    Wang, Y., Kung, L. A., Gupta, S. & Ozdemir, S., 1/04/2019, In: British Journal of Management. 30, 2, p. 362-388 27 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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