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Research

Professor Stefano Puntoni

Formerly at Lancaster University

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  1. 2014
  2. Published

    The bias in the bias: comparative optimism as a function of event social undesirability

    Sweldens, S., Puntoni, S., Paolacci, G. & Vissers, M., 07/2014, In: Organizational Behavior and Human Decision Processes. 124, 2, p. 229-244 6 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. 2015
  4. Published

    Advertising-induced embarrassment

    Puntoni, S., de Hooge, I. & Verbeke, W., 2015, In: Journal of Advertising. 44, 1, p. 71-79 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Bang for the buck: gain-loss ratio as a driver of judgment and choice

    De Langhe, B. & Puntoni, S., 05/2015, In: Management Science. 61, 5, p. 1137-1163 27 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. 2016
  7. Published

    Customer empowerment in the digital age

    Acar, O. A. & Puntoni, S., 1/03/2016, In: Journal of Advertising Research. 56, 1, p. 4-8 5 p.

    Research output: Contribution to Journal/Magazine › Comment/debate › peer-review

  8. Published

    Productivity Metrics and Consumers’ Misunderstanding of Time Savings

    De Langhe, B. & Puntoni, S., 1/06/2016, In: Journal of Marketing Research. 53, 3, p. 396-406 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    When and why we forget to buy

    Fernandes, D., Puntoni, S., van Osselaer, S. M. J. & Cowley, E., 07/2016, In: Journal of Consumer Psychology. 36, 3, p. 363-380 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. 2017
  11. Published

    Methodological Issues in Cross-Linguistic and Multilingual Advertising Research

    Weijters, B., Puntoni, S. & Baumgartner, H., 25/01/2017, In: Journal of Advertising. 46, 1, p. 115-128 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. Linear thinking in a nonlinear world

    de Langhe, B., Puntoni, S. & Larrick, R., 1/05/2017, In: Harvard Business Review. 2017, May-June, p. 11 1 p.

    Research output: Contribution to Journal/Magazine › Comment/debate › peer-review

  13. 2018
  14. Published

    Man versus machine: Resisting automation in identity-based consumer behavior

    Leung, E., Paolacci, G. & Puntoni, S., 1/12/2018, In: Journal of Marketing Research. 55, 6, p. 818-831 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  15. 2019
  16. Published

    How technology shapes identity-based consumer behavior

    Leung, E., Paolacci, G. & Puntoni, S., 1/01/2019, Handbook of Research on Identity Theory in Marketing. Reed, A. & Forehand, M. (eds.). Cheltenham: Edward Elgar Publishing Ltd., p. 240-254 15 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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