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Professor Stefano Puntoni

Formerly at Lancaster University

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  1. Published

    Methodological Issues in Cross-Linguistic and Multilingual Advertising Research

    Weijters, B., Puntoni, S. & Baumgartner, H., 25/01/2017, In: Journal of Advertising. 46, 1, p. 115-128 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    Man versus machine: Resisting automation in identity-based consumer behavior

    Leung, E., Paolacci, G. & Puntoni, S., 1/12/2018, In: Journal of Marketing Research. 55, 6, p. 818-831 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Linear thinking in a nonlinear world

    de Langhe, B., Puntoni, S. & Larrick, R., 1/05/2017, In: Harvard Business Review. 2017, May-June, p. 11 1 p.

    Research output: Contribution to Journal/Magazine › Comment/debate › peer-review

  4. Published

    Language and Consumer Dishonesty: A Self-Diagnosticity Theory

    Gai, P. J. & Puntoni, S., 31/08/2021, In: Journal of Consumer Research. 48, 2, 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Identity-based consumer behavior

    Reed, A., Forehand, M. R., Puntoni, S. & Warlop, L., 12/2012, In: International Journal of Research in Marketing. 29, 4, p. 310-321 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    How technology shapes identity-based consumer behavior

    Leung, E., Paolacci, G. & Puntoni, S., 1/01/2019, Handbook of Research on Identity Theory in Marketing. Reed, A. & Forehand, M. (eds.). Cheltenham: Edward Elgar Publishing Ltd., p. 240-254 15 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  7. Published

    Gender identity salience and perceived vulnerability to breast cancer

    Puntoni, S., Sweldens, S. & Tavassoli, N., 06/2011, In: Journal of Marketing Research. 48, 3, p. 413-424 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Fooled by heteroscedastic randomness: local consistency breeds extremity in price-based quality inferences

    De Langhe, B., van Osselaer, S., Puntoni, S. & McGill, A., 2014, In: Journal of Consumer Research. 41, 4, p. 978-994 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Customer empowerment in the digital age

    Acar, O. A. & Puntoni, S., 1/03/2016, In: Journal of Advertising Research. 56, 1, p. 4-8 5 p.

    Research output: Contribution to Journal/Magazine › Comment/debate › peer-review

  10. Published

    Consumers and Artificial Intelligence: An Experiential Perspective

    Puntoni, S., Reczek, R. W., Giesler, M. & Botti, S., 1/01/2021, In: Journal of Marketing. 85, 1, p. 131-151 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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