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Professor Stefano Puntoni

Formerly at Lancaster University

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  1. Published

    Advertising-induced embarrassment

    Puntoni, S., de Hooge, I. & Verbeke, W., 2015, In: Journal of Advertising. 44, 1, p. 71-79 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    Bang for the buck: gain-loss ratio as a driver of judgment and choice

    De Langhe, B. & Puntoni, S., 05/2015, In: Management Science. 61, 5, p. 1137-1163 27 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Bilingualism and the emotional intensity of advertising language

    Puntoni, S., De Langhe, B. & Van Osselaer, SM. J., 04/2009, In: Journal of Consumer Research. 35, 6, p. 1012-1025 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Categorization by groups and individuals

    Hamilton, R. W., Puntoni, S. & Tavassoli, N. T., 1/05/2010, In: Organizational Behavior and Human Decision Processes. 112, 1, p. 70-81 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Choice and self: how synchronic and diachronic identity shape choices and decision making

    Urminsky, O., Bartels, D., Giuliano, P., Newman, G., Puntoni, S. & Rips, L., 14/06/2014, In: Marketing Letters. 25, 3, p. 281-291 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Consumers and Artificial Intelligence: An Experiential Perspective

    Puntoni, S., Reczek, R. W., Giesler, M. & Botti, S., 1/01/2021, In: Journal of Marketing. 85, 1, p. 131-151 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Customer empowerment in the digital age

    Acar, O. A. & Puntoni, S., 1/03/2016, In: Journal of Advertising Research. 56, 1, p. 4-8 5 p.

    Research output: Contribution to Journal/Magazine › Comment/debate › peer-review

  8. Published

    Fooled by heteroscedastic randomness: local consistency breeds extremity in price-based quality inferences

    De Langhe, B., van Osselaer, S., Puntoni, S. & McGill, A., 2014, In: Journal of Consumer Research. 41, 4, p. 978-994 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Gender identity salience and perceived vulnerability to breast cancer

    Puntoni, S., Sweldens, S. & Tavassoli, N., 06/2011, In: Journal of Marketing Research. 48, 3, p. 413-424 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    How technology shapes identity-based consumer behavior

    Leung, E., Paolacci, G. & Puntoni, S., 1/01/2019, Handbook of Research on Identity Theory in Marketing. Reed, A. & Forehand, M. (eds.). Cheltenham: Edward Elgar Publishing Ltd., p. 240-254 15 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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