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Professor Stefanos Mouzas

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  1. 2006
  2. Published

    Network pictures: concepts and representations

    Henneberg, S., Mouzas, S. & Naudé, P., 2006, In: European Journal of Marketing. 40, 3/4, p. 408-429 22 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Unpicking the meaning of value of key account management

    Pardo, C., Henneberg, S., Mouzas, S. & Naudé, P., 2006, In: European Journal of Marketing. 40, 11/12, p. 1360-1374 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. 2005
  5. Published

    The logic of real options in strategy implementation

    Mouzas, S., 11/08/2005, Competence Perspective on Managing Internal Process. Sanchez, R. & Heene, A. (eds.). Bingley: Emerald, p. 79-90 12 p. (Advances in Applied Business Strategy; vol. 7).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  6. Published

    Amalgamating strategic possibilities

    Mouzas, S. & Henneberg, S., 2005, University of Bath.

    Research output: Working paper

  7. 2004
  8. Published

    Capturing profits through negotiations

    Mouzas, S., 2004.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  9. Published

    Strategy as infusion of options

    Mouzas, S. & Ford, D., 2004, ISBM Conference (Harvard Business School, Boston, USA) - 2004. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  10. 2003
  11. Published

    Negotiating in networks: unleashing the power of options

    Mouzas, S. & Ford, D., 2003, In: Journal of Customer Behaviour. 2, 3, p. 347-364 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. 2000
  13. Published

    Implementing programmatic initiatives in manufacturer-retailer networks

    Mouzas, S. & Araujo, L. M., 2000, In: Industrial Marketing Management. 29, 4, p. 293-303 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  14. 1998
  15. Published

    Manufacturer-retailer relationships in Germany. The institutionalisation of category management

    Araujo, L. M. & Mouzas, S., 1998, Network Dynamics in International Marketing. Naude, P. & Turnbull, P. (eds.). New York: Pergamon Press, p. 211-232 22 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  16. 1997
  17. Published

    Competition and cooperation in vertical marketing systems

    Araujo, L. M. & Mouzas, S., 1997, Relationships and Networks in International Markets. Gemunden, H.-G., Ritter, T. & Walter, A. (eds.). New York: Pergamon Press, p. 145-165 21 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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