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A categorization of small retailer research streams: what does it portend for future research?

Research output: Contribution to journalJournal articlepeer-review

<mark>Journal publication date</mark>04/2008
<mark>Journal</mark>Journal of Retailing
Issue number1
Number of pages18
Pages (from-to)77-94
Publication StatusPublished
<mark>Original language</mark>English


This paper presents an extensive review of 20+ years of research on small, independent retailers. For each of 134 articles, the focus, theory, analysis, methodology, and key findings were tabled. The articles were classified into distinct streams: strategy; structure; channels; patronage; and labor. Each stream is discussed, separate themes within a stream are identified, and directions for future research within that stream are offered. Directions for future research are also suggested for the small retailing field as a whole. In particular, we address the lack of construct development and the dearth of theoretical underpinning to much of the research.