Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - A categorization of small retailer research streams
T2 - what does it portend for future research?
AU - Runyan, Rodney
AU - Droge, Cornelia
PY - 2008/4
Y1 - 2008/4
N2 - This paper presents an extensive review of 20+ years of research on small, independent retailers. For each of 134 articles, the focus, theory, analysis, methodology, and key findings were tabled. The articles were classified into distinct streams: strategy; structure; channels; patronage; and labor. Each stream is discussed, separate themes within a stream are identified, and directions for future research within that stream are offered. Directions for future research are also suggested for the small retailing field as a whole. In particular, we address the lack of construct development and the dearth of theoretical underpinning to much of the research.
AB - This paper presents an extensive review of 20+ years of research on small, independent retailers. For each of 134 articles, the focus, theory, analysis, methodology, and key findings were tabled. The articles were classified into distinct streams: strategy; structure; channels; patronage; and labor. Each stream is discussed, separate themes within a stream are identified, and directions for future research within that stream are offered. Directions for future research are also suggested for the small retailing field as a whole. In particular, we address the lack of construct development and the dearth of theoretical underpinning to much of the research.
KW - Small retailers
KW - Literature research streams
KW - Theory and construct development
U2 - 10.1016/j.jretai.2008.01.003
DO - 10.1016/j.jretai.2008.01.003
M3 - Journal article
VL - 84
SP - 77
EP - 94
JO - Journal of Retailing
JF - Journal of Retailing
SN - 0022-4359
IS - 1
ER -