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A comparison of present and future success strategies in UK and Australian small enterprises

Research output: Contribution to Journal/MagazineJournal articlepeer-review

<mark>Journal publication date</mark>1999
<mark>Journal</mark>Small Enterprise Research
Issue number1
Number of pages12
Pages (from-to)13-24
Publication StatusPublished
<mark>Original language</mark>English


Integral to the development of strategy is a consideration of both the present and future as operating contexts. This notion, of a temporal aspect to strategy development in small enterprises, is explored through the identification of the perceptions of key success factors by owner-managers in two countries, Australia and the United Kingdom. An analysis of these factors identifies generic success strategies in both time periods and locations that are contextually sensitive. In conclusion, a general framework for developing success strategies in small enterprises is developed and its implications explored.