A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka

Marketing

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Published

Standard

A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka. / Khan, Hina; Rodrigo, Padmali .
2015. Paper presented at European International Business Academy (EIBA) Conference , Rio de Janeiro, Brazil.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Harvard

Khan, H & Rodrigo, P 2015, 'A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka', Paper presented at European International Business Academy (EIBA) Conference , Rio de Janeiro, Brazil, 1/12/15 - 3/12/15.

APA

Khan, H., & Rodrigo, P. (2015). A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka. Paper presented at European International Business Academy (EIBA) Conference , Rio de Janeiro, Brazil.

Vancouver

Khan H, Rodrigo P. A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka. 2015. Paper presented at European International Business Academy (EIBA) Conference , Rio de Janeiro, Brazil.

Author

Khan, Hina ; Rodrigo, Padmali . / A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka. Paper presented at European International Business Academy (EIBA) Conference , Rio de Janeiro, Brazil.

Bibtex

@conference{72b4178386d641cb9cc85cd1454141ff,

title = "A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka",

author = "Hina Khan and Padmali Rodrigo",

year = "2015",

month = dec,

day = "1",

language = "English",

note = "European International Business Academy (EIBA) Conference ; Conference date: 01-12-2015 Through 03-12-2015",

url = "http://eiba2015.eiba.org/eiba2015.com.br/index.html",

}

RIS

TY - CONF

T1 - A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka

AU - Khan, Hina

AU - Rodrigo, Padmali

PY - 2015/12/1

Y1 - 2015/12/1

M3 - Conference paper

T2 - European International Business Academy (EIBA) Conference

Y2 - 1 December 2015 through 3 December 2015

ER -

Research