Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - A multi-country assessment of the long-term orientation and scale
AU - Hassan, L M
AU - Shiu, E
AU - Walsh, G
PY - 2011
Y1 - 2011
M3 - Journal article
VL - 28
SP - 81
EP - 101
JO - International Marketing Review
JF - International Marketing Review
IS - 1
ER -