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A multi-stakeholder perspective on creating and managing strategies for sustainable marketing and product development

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

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A multi-stakeholder perspective on creating and managing strategies for sustainable marketing and product development. / Garcia-Rosell, J C; Moisander, J; Fahy, K.
Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility . ed. / Michael Jay Polonsky ; Clare D'Souza ; Mehdi Taghian . Prahran, Vic.: Tilde University Press, 2011.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Garcia-Rosell, JC, Moisander, J & Fahy, K 2011, A multi-stakeholder perspective on creating and managing strategies for sustainable marketing and product development. in MJ Polonsky , C D'Souza & M Taghian (eds), Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility . Tilde University Press, Prahran, Vic.

APA

Garcia-Rosell, J. C., Moisander, J., & Fahy, K. (2011). A multi-stakeholder perspective on creating and managing strategies for sustainable marketing and product development. In M. J. Polonsky , C. D'Souza , & M. Taghian (Eds.), Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility Tilde University Press.

Vancouver

Garcia-Rosell JC, Moisander J, Fahy K. A multi-stakeholder perspective on creating and managing strategies for sustainable marketing and product development. In Polonsky MJ, D'Souza C, Taghian M, editors, Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility . Prahran, Vic.: Tilde University Press. 2011

Author

Garcia-Rosell, J C ; Moisander, J ; Fahy, K. / A multi-stakeholder perspective on creating and managing strategies for sustainable marketing and product development. Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility . editor / Michael Jay Polonsky ; Clare D'Souza ; Mehdi Taghian . Prahran, Vic. : Tilde University Press, 2011.

Bibtex

@inbook{46136be6e1cf463fab8e3f30e46c25f1,
title = "A multi-stakeholder perspective on creating and managing strategies for sustainable marketing and product development",
author = "Garcia-Rosell, {J C} and J Moisander and K Fahy",
year = "2011",
language = "English",
isbn = "978-0734610850",
editor = "{Polonsky }, {Michael Jay } and {D'Souza }, {Clare } and {Taghian }, {Mehdi }",
booktitle = "Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility",
publisher = "Tilde University Press",

}

RIS

TY - CHAP

T1 - A multi-stakeholder perspective on creating and managing strategies for sustainable marketing and product development

AU - Garcia-Rosell, J C

AU - Moisander, J

AU - Fahy, K

PY - 2011

Y1 - 2011

M3 - Chapter

SN - 978-0734610850

BT - Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility

A2 - Polonsky , Michael Jay

A2 - D'Souza , Clare

A2 - Taghian , Mehdi

PB - Tilde University Press

CY - Prahran, Vic.

ER -