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A network perspective on business models for emerging technology-based services

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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A network perspective on business models for emerging technology-based services. / Palo, Teea; Tahtinen, Jaana.
In: Journal of Business and Industrial Marketing, Vol. 26, No. 5, 2011, p. 377-388.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Palo, T & Tahtinen, J 2011, 'A network perspective on business models for emerging technology-based services', Journal of Business and Industrial Marketing, vol. 26, no. 5, pp. 377-388. https://doi.org/10.1108/08858621111144433

APA

Palo, T., & Tahtinen, J. (2011). A network perspective on business models for emerging technology-based services. Journal of Business and Industrial Marketing, 26(5), 377-388. https://doi.org/10.1108/08858621111144433

Vancouver

Palo T, Tahtinen J. A network perspective on business models for emerging technology-based services. Journal of Business and Industrial Marketing. 2011;26(5):377-388. doi: 10.1108/08858621111144433

Author

Palo, Teea ; Tahtinen, Jaana. / A network perspective on business models for emerging technology-based services. In: Journal of Business and Industrial Marketing. 2011 ; Vol. 26, No. 5. pp. 377-388.

Bibtex

@article{c5518b67b4d3465a96b0136013bfb052,
title = "A network perspective on business models for emerging technology-based services",
abstract = "This study seeks to identify the generic elements of a business model in the field of technology-based services and uses those elements to build a networked business model. A networked business model reflects a situation when it is impossible for a single company to govern all the relevant resources and activities needed in developing, producing, and marketing technology-based services. The empirical part of the paper presents a qualitative futures study that employs the Delphi method and scenario planning. The paper presents a framework describing the core elements of a networked business model, and shows how it can be applied in developing business model scenarios for technology-based services. By examining the business model from a network perspective, the study creates conceptual tools for both researchers and managers to describe, plan and develop future business models. ",
keywords = "Networked business model, Strategic business net, Technology‐based service, Delphi method, Scenario planning, Services marketing, Modelling",
author = "Teea Palo and Jaana Tahtinen",
year = "2011",
doi = "10.1108/08858621111144433",
language = "English",
volume = "26",
pages = "377--388",
journal = "Journal of Business and Industrial Marketing",
issn = "0885-8624",
publisher = "Emerald",
number = "5",

}

RIS

TY - JOUR

T1 - A network perspective on business models for emerging technology-based services

AU - Palo, Teea

AU - Tahtinen, Jaana

PY - 2011

Y1 - 2011

N2 - This study seeks to identify the generic elements of a business model in the field of technology-based services and uses those elements to build a networked business model. A networked business model reflects a situation when it is impossible for a single company to govern all the relevant resources and activities needed in developing, producing, and marketing technology-based services. The empirical part of the paper presents a qualitative futures study that employs the Delphi method and scenario planning. The paper presents a framework describing the core elements of a networked business model, and shows how it can be applied in developing business model scenarios for technology-based services. By examining the business model from a network perspective, the study creates conceptual tools for both researchers and managers to describe, plan and develop future business models.

AB - This study seeks to identify the generic elements of a business model in the field of technology-based services and uses those elements to build a networked business model. A networked business model reflects a situation when it is impossible for a single company to govern all the relevant resources and activities needed in developing, producing, and marketing technology-based services. The empirical part of the paper presents a qualitative futures study that employs the Delphi method and scenario planning. The paper presents a framework describing the core elements of a networked business model, and shows how it can be applied in developing business model scenarios for technology-based services. By examining the business model from a network perspective, the study creates conceptual tools for both researchers and managers to describe, plan and develop future business models.

KW - Networked business model

KW - Strategic business net

KW - Technology‐based service

KW - Delphi method

KW - Scenario planning

KW - Services marketing

KW - Modelling

U2 - 10.1108/08858621111144433

DO - 10.1108/08858621111144433

M3 - Journal article

VL - 26

SP - 377

EP - 388

JO - Journal of Business and Industrial Marketing

JF - Journal of Business and Industrial Marketing

SN - 0885-8624

IS - 5

ER -