A new higher education marketing mix: the 7Ps for MBA marketing

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

A new higher education marketing mix: the 7Ps for MBA marketing. / Ivy, J.
In: International Journal of Educational Management, Vol. 22, No. 4, 2007, p. 288-299.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Ivy, J 2007, 'A new higher education marketing mix: the 7Ps for MBA marketing', International Journal of Educational Management, vol. 22, no. 4, pp. 288-299.

APA

Ivy, J. (2007). A new higher education marketing mix: the 7Ps for MBA marketing. International Journal of Educational Management, 22(4), 288-299.

Vancouver

Ivy J. A new higher education marketing mix: the 7Ps for MBA marketing. International Journal of Educational Management. 2007;22(4):288-299.

Author

Ivy, J. / A new higher education marketing mix: the 7Ps for MBA marketing. In: International Journal of Educational Management. 2007 ; Vol. 22, No. 4. pp. 288-299.

Bibtex

@article{a9e0db192a1e4114b91d72a4abc1dc5e,

title = "A new higher education marketing mix: the 7Ps for MBA marketing",

author = "J Ivy",

year = "2007",

language = "English",

volume = "22",

pages = "288--299",

journal = "International Journal of Educational Management",

issn = "0951-354X",

publisher = "Emerald Group Publishing Ltd.",

number = "4",

}

RIS

TY - JOUR

T1 - A new higher education marketing mix: the 7Ps for MBA marketing

AU - Ivy, J

PY - 2007

Y1 - 2007

M3 - Journal article

VL - 22

SP - 288

EP - 299

JO - International Journal of Educational Management

JF - International Journal of Educational Management

SN - 0951-354X

IS - 4

ER -

Research