A participatory action research study of key account management changes

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Standard

A participatory action research study of key account management changes. / Lenney, P ; Easton, G ; Gilchrist, A.
20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004. N/A: unknown, 2004.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Lenney, P , Easton, G & Gilchrist, A 2004, A participatory action research study of key account management changes. in 20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004. unknown, N/A.

APA

Lenney, P., Easton, G., & Gilchrist, A. (2004). A participatory action research study of key account management changes. In 20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004 unknown.

Vancouver

Lenney P , Easton G , Gilchrist A. A participatory action research study of key account management changes. In 20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004. N/A: unknown. 2004

Author

Lenney, P ; Easton, G ; Gilchrist, A. / A participatory action research study of key account management changes. 20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004. N/A : unknown, 2004.

Bibtex

@inproceedings{71bac7a518d24e65a4a24cc986d07c63,

title = "A participatory action research study of key account management changes",

author = "P Lenney and G Easton and A Gilchrist",

year = "2004",

language = "English",

booktitle = "20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004",

publisher = "unknown",

}

RIS

TY - GEN

T1 - A participatory action research study of key account management changes

AU - Lenney, P

AU - Easton, G

AU - Gilchrist, A

PY - 2004

Y1 - 2004

M3 - Conference contribution/Paper

BT - 20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004

PB - unknown

CY - N/A

ER -

Research