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A relationship marketing perspective on the sponsorship of the arts in Ireland: a Galway arts festival-Nortel networks case study

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

A relationship marketing perspective on the sponsorship of the arts in Ireland: a Galway arts festival-Nortel networks case study. / Ryan, A; Fahy, J.
In: Irish Marketing Review, Vol. 16, No. 1, 2003, p. 31-42.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Ryan, A & Fahy, J 2003, 'A relationship marketing perspective on the sponsorship of the arts in Ireland: a Galway arts festival-Nortel networks case study', Irish Marketing Review, vol. 16, no. 1, pp. 31-42.

APA

Ryan, A., & Fahy, J. (2003). A relationship marketing perspective on the sponsorship of the arts in Ireland: a Galway arts festival-Nortel networks case study. Irish Marketing Review, 16(1), 31-42.

Vancouver

Ryan A, Fahy J. A relationship marketing perspective on the sponsorship of the arts in Ireland: a Galway arts festival-Nortel networks case study. Irish Marketing Review. 2003;16(1):31-42.

Author

Ryan, A ; Fahy, J. / A relationship marketing perspective on the sponsorship of the arts in Ireland: a Galway arts festival-Nortel networks case study. In: Irish Marketing Review. 2003 ; Vol. 16, No. 1. pp. 31-42.

Bibtex

@article{c08a7b6c5252443bbd9fc7c1144485db,
title = "A relationship marketing perspective on the sponsorship of the arts in Ireland: a Galway arts festival-Nortel networks case study",
author = "A Ryan and J Fahy",
year = "2003",
language = "English",
volume = "16",
pages = "31--42",
journal = "Irish Marketing Review",
number = "1",

}

RIS

TY - JOUR

T1 - A relationship marketing perspective on the sponsorship of the arts in Ireland: a Galway arts festival-Nortel networks case study

AU - Ryan, A

AU - Fahy, J

PY - 2003

Y1 - 2003

M3 - Journal article

VL - 16

SP - 31

EP - 42

JO - Irish Marketing Review

JF - Irish Marketing Review

IS - 1

ER -