Stage one of the Open Access (OA) movement promoted the democratization of scholarly knowledge, making work available so that anybody could read it. However, publication in highly ranked journals is becoming very costly, feeding the same vendor capitalists that OA was designed to sidestep. In this Q&A, Simon Batterbury argues that when prestige is valued over publication ethics, a paradoxical situation emerges where conversations about social justice take place in unjust journals. Academic freedom and integrity are at risk unless Open Access becomes not simply about the democratization of knowledge, but the ethics of its publication too.