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Accurately assessing expectations most important to restaurant patrons: the creation of the DinEX scale

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<mark>Journal publication date</mark>17/11/2010
<mark>Journal</mark>Journal of Foodservice Business Research
Issue number4
Volume13
Number of pages20
Pages (from-to)360-379
Publication StatusPublished
<mark>Original language</mark>English

Abstract

Over the years, those studying the restaurant industry have attempted to accurately assess what expectations are most important to restaurant patrons. The results have been centered on the domains of food, service, and atmosphere. This research adds the domain of social connectedness and homophily to the model. A scale to accurately and efficiently measure these concepts was created utilizing both qualitative and quantitative research techniques and engaging 5 samples numbering 2,500 respondents. Five stages were employed to provide validity, reliability, stability, and homogeneity. A 20-item sale—DinEX—was created using a two-step confirmatory analysis approach.