Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Accurately assessing expectations most important to restaurant patrons
T2 - the creation of the DinEX scale
AU - Antun, John M.
AU - Frash, Robert E.
AU - Costen, Wanda
AU - Runyan, Rodney C.
PY - 2010/11/17
Y1 - 2010/11/17
N2 - Over the years, those studying the restaurant industry have attempted to accurately assess what expectations are most important to restaurant patrons. The results have been centered on the domains of food, service, and atmosphere. This research adds the domain of social connectedness and homophily to the model. A scale to accurately and efficiently measure these concepts was created utilizing both qualitative and quantitative research techniques and engaging 5 samples numbering 2,500 respondents. Five stages were employed to provide validity, reliability, stability, and homogeneity. A 20-item sale—DinEX—was created using a two-step confirmatory analysis approach.
AB - Over the years, those studying the restaurant industry have attempted to accurately assess what expectations are most important to restaurant patrons. The results have been centered on the domains of food, service, and atmosphere. This research adds the domain of social connectedness and homophily to the model. A scale to accurately and efficiently measure these concepts was created utilizing both qualitative and quantitative research techniques and engaging 5 samples numbering 2,500 respondents. Five stages were employed to provide validity, reliability, stability, and homogeneity. A 20-item sale—DinEX—was created using a two-step confirmatory analysis approach.
KW - restaurant customer expectations
KW - Delphi panels
KW - focus groups
KW - principal components analysis
KW - confirmatory factor analysis
KW - structural equation modeling
KW - importance scales
U2 - 10.1080/15378020.2010.524539
DO - 10.1080/15378020.2010.524539
M3 - Journal article
VL - 13
SP - 360
EP - 379
JO - Journal of Foodservice Business Research
JF - Journal of Foodservice Business Research
SN - 1537-8020
IS - 4
ER -