This paper examines two phenomena that are usually treated separately but which resemble each other insofar as they both raise questions concerning the difference, if there is one, between so-called ‘real’ and ‘as if’ emotions: affective memory and imagined emotion. The existence of both states has been explicitly denied, and there are very few positive accounts of either. I will argue that there are no good grounds for scepticism about the existence of ‘as if’ emotions, but also that the existing positive accounts of them are all explanatorily inadequate. Comparing the two phenomena directly, I contend, allows us to defend the existence of both by showing how they essentially involve the same ‘affective bodily imagery’. The final part of the paper offers an original, empirically informed account of the nature of this imagery, the role it plays in ‘as if’ emotions, and how it may help illuminate some important connections between memory, imagination, and emotion.