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An ethical appraisal of credit card marketing strategy: measure and antecedent explorations of consumer vulnerability to credit-card debt

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

Published
Publication date2011
<mark>Original language</mark>English
EventAcademy of Marketing Science (AMS) World Marketing Congress (WMC) - Reims, France
Duration: 19/07/2011 → 23/07/2011

Conference

ConferenceAcademy of Marketing Science (AMS) World Marketing Congress (WMC)
Country/TerritoryFrance
CityReims
Period19/07/11 → 23/07/11