Home > Research > Publications & Outputs > An ethical appraisal of credit card marketing s...

Research

View graph of relations

An ethical appraisal of credit card marketing strategy: measure and antecedent explorations of consumer vulnerability to credit-card debt

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

Published

Standard

An ethical appraisal of credit card marketing strategy: measure and antecedent explorations of consumer vulnerability to credit-card debt. / Awanis, Sandra; Cui, Charles.
2011. Paper presented at Academy of Marketing Science (AMS) World Marketing Congress (WMC), Reims, France.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

Harvard

Awanis, S & Cui, C 2011, 'An ethical appraisal of credit card marketing strategy: measure and antecedent explorations of consumer vulnerability to credit-card debt', Paper presented at Academy of Marketing Science (AMS) World Marketing Congress (WMC), Reims, France, 19/07/11 - 23/07/11.

APA

Awanis, S., & Cui, C. (2011). An ethical appraisal of credit card marketing strategy: measure and antecedent explorations of consumer vulnerability to credit-card debt. Paper presented at Academy of Marketing Science (AMS) World Marketing Congress (WMC), Reims, France.

Vancouver

Awanis S, Cui C. An ethical appraisal of credit card marketing strategy: measure and antecedent explorations of consumer vulnerability to credit-card debt. 2011. Paper presented at Academy of Marketing Science (AMS) World Marketing Congress (WMC), Reims, France.

Author

Awanis, Sandra ; Cui, Charles. / An ethical appraisal of credit card marketing strategy : measure and antecedent explorations of consumer vulnerability to credit-card debt. Paper presented at Academy of Marketing Science (AMS) World Marketing Congress (WMC), Reims, France.

Bibtex

@conference{19942dc18d684001a3c1a7b77fe506a1,
title = "An ethical appraisal of credit card marketing strategy: measure and antecedent explorations of consumer vulnerability to credit-card debt",
author = "Sandra Awanis and Charles Cui",
year = "2011",
language = "English",
note = "Academy of Marketing Science (AMS) World Marketing Congress (WMC) ; Conference date: 19-07-2011 Through 23-07-2011",

}

RIS

TY - CONF

T1 - An ethical appraisal of credit card marketing strategy

T2 - Academy of Marketing Science (AMS) World Marketing Congress (WMC)

AU - Awanis, Sandra

AU - Cui, Charles

PY - 2011

Y1 - 2011

M3 - Conference paper

Y2 - 19 July 2011 through 23 July 2011

ER -