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An ethnography of the future

Research output: Contribution to conference - Without ISBN/ISSN Conference paper

Publication date1/11/2014
<mark>Original language</mark>English


In this paper we describe conducting an ‘anticipatory ethnography’ inquiry, using Spike Jonze’s 2013 sci-fi film Her as the source material. Anticipatory ethnography strives to apply the methods, theories and ideologies of design ethnography, to works of design fiction, in order to produce actionable insights. Thus far the practice has been explored only in theory, this is the first ever application of it in practice, as such the work has been contingent and exploratory. The paper begins by introducing the relevant constructs in general terms; next we describe our method; we conclude by discussing the analysis, pursuit of actionable insights, and reflect on the process and findings.