TY - CONF

T1 - An ethnography of the future

AU - Lindley, Joseph

AU - Sharma, Dhruv

PY - 2014/11/1

Y1 - 2014/11/1

N2 - In this paper we describe conducting an ‘anticipatory ethnography’ inquiry, using Spike Jonze’s 2013 sci-fi film Her as the source material. Anticipatory ethnography strives to apply the methods, theories and ideologies of design ethnography, to works of design fiction, in order to produce actionable insights. Thus far the practice has been explored only in theory, this is the first ever application of it in practice, as such the work has been contingent and exploratory. The paper begins by introducing the relevant constructs in general terms; next we describe our method; we conclude by discussing the analysis, pursuit of actionable insights, and reflect on the process and findings.

AB - In this paper we describe conducting an ‘anticipatory ethnography’ inquiry, using Spike Jonze’s 2013 sci-fi film Her as the source material. Anticipatory ethnography strives to apply the methods, theories and ideologies of design ethnography, to works of design fiction, in order to produce actionable insights. Thus far the practice has been explored only in theory, this is the first ever application of it in practice, as such the work has been contingent and exploratory. The paper begins by introducing the relevant constructs in general terms; next we describe our method; we conclude by discussing the analysis, pursuit of actionable insights, and reflect on the process and findings.

KW - design fiction

KW - ethnography

KW - anticipatory ethnography

KW - prototyping

KW - design ethnography

M3 - Conference paper

ER -