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Application of mixed methods by consumer marketing practitioners: lessons for the academy?

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Published

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Application of mixed methods by consumer marketing practitioners: lessons for the academy? / McGoldrick, Peter ; Liu, Chih-Ling.
2016. Paper presented at Academy of Marketing Science Annual Conference, Florida, United States.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Harvard

McGoldrick, P & Liu, C-L 2016, 'Application of mixed methods by consumer marketing practitioners: lessons for the academy?', Paper presented at Academy of Marketing Science Annual Conference, Florida, United States, 18/05/16 - 21/05/16.

APA

McGoldrick, P., & Liu, C-L. (2016). Application of mixed methods by consumer marketing practitioners: lessons for the academy?. Paper presented at Academy of Marketing Science Annual Conference, Florida, United States.

Vancouver

McGoldrick P, Liu C-L. Application of mixed methods by consumer marketing practitioners: lessons for the academy?. 2016. Paper presented at Academy of Marketing Science Annual Conference, Florida, United States.

Author

McGoldrick, Peter ; Liu, Chih-Ling. / Application of mixed methods by consumer marketing practitioners : lessons for the academy?. Paper presented at Academy of Marketing Science Annual Conference, Florida, United States.

Bibtex

@conference{18fdf4d81baf4fbf845061a21ffcd639,
title = "Application of mixed methods by consumer marketing practitioners: lessons for the academy?",
author = "Peter McGoldrick and Chih-Ling Liu",
year = "2016",
month = may,
day = "20",
language = "English",
note = "Academy of Marketing Science Annual Conference ; Conference date: 18-05-2016 Through 21-05-2016",

}

RIS

TY - CONF

T1 - Application of mixed methods by consumer marketing practitioners

T2 - Academy of Marketing Science Annual Conference

AU - McGoldrick, Peter

AU - Liu, Chih-Ling

PY - 2016/5/20

Y1 - 2016/5/20

M3 - Conference paper

Y2 - 18 May 2016 through 21 May 2016

ER -