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Assessing brand image dimensionality in a cross-cultural context

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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Assessing brand image dimensionality in a cross-cultural context. / Salciuviene, L; Auruskeviciene, V; Virvilaite, R.
Marketing From the Trenches: Perspectives on the Road Ahead. Athens: ATINER, 2006. p. 223-234.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Salciuviene, L, Auruskeviciene, V & Virvilaite, R 2006, Assessing brand image dimensionality in a cross-cultural context. in Marketing From the Trenches: Perspectives on the Road Ahead. ATINER, Athens, pp. 223-234.

APA

Salciuviene, L., Auruskeviciene, V., & Virvilaite, R. (2006). Assessing brand image dimensionality in a cross-cultural context. In Marketing From the Trenches: Perspectives on the Road Ahead (pp. 223-234). ATINER.

Vancouver

Salciuviene L, Auruskeviciene V, Virvilaite R. Assessing brand image dimensionality in a cross-cultural context. In Marketing From the Trenches: Perspectives on the Road Ahead. Athens: ATINER. 2006. p. 223-234

Author

Salciuviene, L ; Auruskeviciene, V ; Virvilaite, R. / Assessing brand image dimensionality in a cross-cultural context. Marketing From the Trenches: Perspectives on the Road Ahead. Athens : ATINER, 2006. pp. 223-234

Bibtex

@inbook{885ded35a7ab4f3982bb04784af2be04,
title = "Assessing brand image dimensionality in a cross-cultural context",
author = "L Salciuviene and V Auruskeviciene and R Virvilaite",
year = "2006",
language = "English",
isbn = "9606672069",
pages = "223--234",
booktitle = "Marketing From the Trenches: Perspectives on the Road Ahead",
publisher = "ATINER",

}

RIS

TY - CHAP

T1 - Assessing brand image dimensionality in a cross-cultural context

AU - Salciuviene, L

AU - Auruskeviciene, V

AU - Virvilaite, R

PY - 2006

Y1 - 2006

M3 - Chapter

SN - 9606672069

SP - 223

EP - 234

BT - Marketing From the Trenches: Perspectives on the Road Ahead

PB - ATINER

CY - Athens

ER -