This paper examines how discursive codes and demands associated with ‘bureaucratic and entrepreneurial regimes’ of work and career organization shape the work, careers and subjectivities of management graduates. The study is based on an analysis of 30 narratives of management professionals who graduated from an Austrian business school in the early 1970s or 2000s. Its insights suggest that variegated discursive codes manifest in the graduates’ articulated professional practices and subjectivities, thereby challenging established assumptions regarding the organization of work and careers. While the practices and subjectivities of the 1970s graduates are often informed by codes and demands ascribed to ‘entrepreneurialism’, those of the 2000s graduates are infused with several codes commonly portrayed as ‘bureaucratic’.