Brand choice modelling: the key to consumer research

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Publication date	1998
Host publication	Brand Choice Modelling, ESOMAR, Monograph Series, 5
Place of Publication	Amsterdam
Publisher	European Society of Opinion and Market Research
Pages	7-26
Number of pages	20
ISBN (print)	9283112806
<mark>Original language</mark>	English

Research