Directory Home
Researchers
Departments
Publications
Projects
Activities
Datasets
Home
>
Research
>
Publications & Outputs
>
Brand choice modelling: the key to consumer re...
Research
Research at Lancaster
Researchers
Departments & Centres
Publications & Outputs
Projects
Activities
Datasets
Lancaster University
View graph of relations
Brand choice modelling: the key to consumer research
Research output
:
Contribution in Book/Report/Proceedings - With ISBN/ISSN
›
Chapter
Published
Overview
Cite this
I Greig
Close
More...
Publication date
1998
Host publication
Brand Choice Modelling, ESOMAR, Monograph Series, 5
Place of Publication
Amsterdam
Publisher
European Society of Opinion and Market Research
Pages
7-26
Number of pages
20
ISBN (print)
9283112806
<mark>Original language</mark>
English