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Brand choice modelling: the key to consumer research

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

Published
Publication date1998
Host publicationBrand Choice Modelling, ESOMAR, Monograph Series, 5
Place of PublicationAmsterdam
PublisherEuropean Society of Opinion and Market Research
Pages7-26
Number of pages20
ISBN (print)9283112806
<mark>Original language</mark>English