Brand choice modelling: the key to consumer research

Lancaster University

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Brand choice modelling: the key to consumer research. / Greig, I.
Brand Choice Modelling, ESOMAR, Monograph Series, 5. Amsterdam: European Society of Opinion and Market Research, 1998. p. 7-26.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Greig, I 1998, Brand choice modelling: the key to consumer research. in Brand Choice Modelling, ESOMAR, Monograph Series, 5. European Society of Opinion and Market Research, Amsterdam, pp. 7-26.

APA

Greig, I. (1998). Brand choice modelling: the key to consumer research. In Brand Choice Modelling, ESOMAR, Monograph Series, 5 (pp. 7-26). European Society of Opinion and Market Research.

Vancouver

Greig I. Brand choice modelling: the key to consumer research. In Brand Choice Modelling, ESOMAR, Monograph Series, 5. Amsterdam: European Society of Opinion and Market Research. 1998. p. 7-26

Author

Greig, I. / Brand choice modelling: the key to consumer research. Brand Choice Modelling, ESOMAR, Monograph Series, 5. Amsterdam : European Society of Opinion and Market Research, 1998. pp. 7-26

Bibtex

@inbook{cd852ff89cfa45baa37c29c837279f7c,

title = "Brand choice modelling: the key to consumer research",

author = "I Greig",

year = "1998",

language = "English",

isbn = "9283112806",

pages = "7--26",

booktitle = "Brand Choice Modelling, ESOMAR, Monograph Series, 5",

publisher = "European Society of Opinion and Market Research",

}

RIS

TY - CHAP

T1 - Brand choice modelling: the key to consumer research

AU - Greig, I

PY - 1998

Y1 - 1998

M3 - Chapter

SN - 9283112806

SP - 7

EP - 26

BT - Brand Choice Modelling, ESOMAR, Monograph Series, 5

PB - European Society of Opinion and Market Research

CY - Amsterdam

ER -

Research