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Brand image perceptions across cultures
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Brand image perceptions across cultures
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Contribution to Journal/Magazine
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Journal article
Published
Overview
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L Salciuviene
P Ghauri
A Mockaitis
C De Mattos
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<mark>Journal publication date</mark>
2009
<mark>Journal</mark>
Advances in International Marketing
Volume
20
Number of pages
15
Pages (from-to)
177-191
Publication Status
Published
<mark>Original language</mark>
English