Brand image perceptions across cultures

Marketing

Research output: Contribution to Journal/Magazine › Journal article

Published

Standard

Brand image perceptions across cultures. / Salciuviene, L; Ghauri, P; Mockaitis, A et al.
In: Advances in International Marketing, Vol. 20, 2009, p. 177-191.

Research output: Contribution to Journal/Magazine › Journal article

Harvard

Salciuviene, L, Ghauri, P, Mockaitis, A & De Mattos, C 2009, 'Brand image perceptions across cultures', Advances in International Marketing, vol. 20, pp. 177-191.

APA

Salciuviene, L., Ghauri, P., Mockaitis, A., & De Mattos, C. (2009). Brand image perceptions across cultures. Advances in International Marketing, 20, 177-191.

Vancouver

Salciuviene L, Ghauri P, Mockaitis A, De Mattos C. Brand image perceptions across cultures. Advances in International Marketing. 2009;20:177-191.

Author

Salciuviene, L ; Ghauri, P ; Mockaitis, A et al. / Brand image perceptions across cultures. In: Advances in International Marketing. 2009 ; Vol. 20. pp. 177-191.

Bibtex

@article{c6e3efcb2db947b7b09fc1c7e29b2237,

title = "Brand image perceptions across cultures",

author = "L Salciuviene and P Ghauri and A Mockaitis and {De Mattos}, C",

year = "2009",

language = "English",

volume = "20",

pages = "177--191",

journal = "Advances in International Marketing",

publisher = "JAI Press",

}

RIS

TY - JOUR

T1 - Brand image perceptions across cultures

AU - Salciuviene, L

AU - Ghauri, P

AU - Mockaitis, A

AU - De Mattos, C

PY - 2009

Y1 - 2009

M3 - Journal article

VL - 20

SP - 177

EP - 191

JO - Advances in International Marketing

JF - Advances in International Marketing

ER -

Research