Brand loyalty and equity: attitudinal measures from a brand choice model of a durables market

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Publication date	1998
Host publication	Brand Choice Modelling, ESOMAR, Monograph Series, 5
Place of Publication	Amsterdam
Publisher	European Society of Opinion and Market Research
Pages	191-213
Number of pages	23
ISBN (print)	9283112806
<mark>Original language</mark>	English

Research