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Brand loyalty and equity: attitudinal measures from a brand choice model of a durables market

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Brand loyalty and equity: attitudinal measures from a brand choice model of a durables market. / Greig, I.
Brand Choice Modelling, ESOMAR, Monograph Series, 5. Amsterdam: European Society of Opinion and Market Research, 1998. p. 191-213.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Greig, I 1998, Brand loyalty and equity: attitudinal measures from a brand choice model of a durables market. in Brand Choice Modelling, ESOMAR, Monograph Series, 5. European Society of Opinion and Market Research, Amsterdam, pp. 191-213.

APA

Greig, I. (1998). Brand loyalty and equity: attitudinal measures from a brand choice model of a durables market. In Brand Choice Modelling, ESOMAR, Monograph Series, 5 (pp. 191-213). European Society of Opinion and Market Research.

Vancouver

Greig I. Brand loyalty and equity: attitudinal measures from a brand choice model of a durables market. In Brand Choice Modelling, ESOMAR, Monograph Series, 5. Amsterdam: European Society of Opinion and Market Research. 1998. p. 191-213

Author

Greig, I. / Brand loyalty and equity: attitudinal measures from a brand choice model of a durables market. Brand Choice Modelling, ESOMAR, Monograph Series, 5. Amsterdam : European Society of Opinion and Market Research, 1998. pp. 191-213

Bibtex

@inbook{5eef513b7e3145f4ad1c62329d125255,
title = "Brand loyalty and equity: attitudinal measures from a brand choice model of a durables market",
author = "I Greig",
year = "1998",
language = "English",
isbn = "9283112806",
pages = "191--213",
booktitle = "Brand Choice Modelling, ESOMAR, Monograph Series, 5",
publisher = "European Society of Opinion and Market Research",

}

RIS

TY - CHAP

T1 - Brand loyalty and equity: attitudinal measures from a brand choice model of a durables market

AU - Greig, I

PY - 1998

Y1 - 1998

M3 - Chapter

SN - 9283112806

SP - 191

EP - 213

BT - Brand Choice Modelling, ESOMAR, Monograph Series, 5

PB - European Society of Opinion and Market Research

CY - Amsterdam

ER -