Home > Research > Publications & Outputs > Business customers' behaviour - a challenge for...

Research

View graph of relations

Business customers' behaviour - a challenge for the relationship marketing concept?

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published
<mark>Journal publication date</mark>2007
<mark>Journal</mark>Academy of Management Journal
Issue number1
Volume1
Number of pages17
Pages (from-to)41-57
Publication StatusPublished
<mark>Original language</mark>English