Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Can the pragmatist logic of inquiry inform consumer led market design
AU - Chakrabarti, Ronika
AU - Mason, Katherine Jane
PY - 2015
Y1 - 2015
N2 - We are interested in how the pragmatist notion of inquiry and experimentation proposed by John Dewey can inform consumer led market design. This recognizes the contingent and changing elements of livelihoods based on the ‘experiences’, and could offer unique insights into both current and imagined market futures in consumer research.
AB - We are interested in how the pragmatist notion of inquiry and experimentation proposed by John Dewey can inform consumer led market design. This recognizes the contingent and changing elements of livelihoods based on the ‘experiences’, and could offer unique insights into both current and imagined market futures in consumer research.
M3 - Journal article
VL - 43
SP - 212
EP - 217
JO - Advances in Consumer Research
JF - Advances in Consumer Research
SN - 0915-5524
ER -