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Changing the rules of the game: business responses to new regulation

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Changing the rules of the game: business responses to new regulation. / Veal, Gareth J.; Mouzas, Stefanos.
In: Industrial Marketing Management, Vol. 40, No. 2, 02.2011, p. 290-300.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Veal, GJ & Mouzas, S 2011, 'Changing the rules of the game: business responses to new regulation', Industrial Marketing Management, vol. 40, no. 2, pp. 290-300. https://doi.org/10.1016/j.indmarman.2010.09.016

APA

Veal, G. J., & Mouzas, S. (2011). Changing the rules of the game: business responses to new regulation. Industrial Marketing Management, 40(2), 290-300. https://doi.org/10.1016/j.indmarman.2010.09.016

Vancouver

Veal GJ, Mouzas S. Changing the rules of the game: business responses to new regulation. Industrial Marketing Management. 2011 Feb;40(2):290-300. Epub 2010 Oct 8. doi: 10.1016/j.indmarman.2010.09.016

Author

Veal, Gareth J. ; Mouzas, Stefanos. / Changing the rules of the game : business responses to new regulation. In: Industrial Marketing Management. 2011 ; Vol. 40, No. 2. pp. 290-300.

Bibtex

@article{0c8fd3dd94934250a98b2bb6b778d95b,
title = "Changing the rules of the game: business responses to new regulation",
abstract = "This study investigates business responses to new regulation by focusing on the rearrangement of interactions in business relationships involving {\textquoteleft}NRG{\textquoteright}, a large multinational energy company in the aviation industry.{\textquoteleft}NRG{\textquoteright} is confronted with new environmental rules resulting from the inclusion of the aviation industry in the European Emissions Trading Scheme as of 2012. We demonstrate that business actors do not simply comply with the rules of the game; instead they elaborate responses which impact on the creation of new rules. We argue that research on business responses to new regulation is highly relevant to industrial marketing because the increasing complexity of regulation in many industrial markets provides significant opportunities and threats to businesses. We propose three guiding principles which could be used by managers in understanding, influencing and responding to new regulation.",
keywords = "Regulation, Interaction, Mechanism design, Emissions trading",
author = "Veal, {Gareth J.} and Stefanos Mouzas",
year = "2011",
month = feb,
doi = "10.1016/j.indmarman.2010.09.016",
language = "English",
volume = "40",
pages = "290--300",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier Inc.",
number = "2",

}

RIS

TY - JOUR

T1 - Changing the rules of the game

T2 - business responses to new regulation

AU - Veal, Gareth J.

AU - Mouzas, Stefanos

PY - 2011/2

Y1 - 2011/2

N2 - This study investigates business responses to new regulation by focusing on the rearrangement of interactions in business relationships involving ‘NRG’, a large multinational energy company in the aviation industry.‘NRG’ is confronted with new environmental rules resulting from the inclusion of the aviation industry in the European Emissions Trading Scheme as of 2012. We demonstrate that business actors do not simply comply with the rules of the game; instead they elaborate responses which impact on the creation of new rules. We argue that research on business responses to new regulation is highly relevant to industrial marketing because the increasing complexity of regulation in many industrial markets provides significant opportunities and threats to businesses. We propose three guiding principles which could be used by managers in understanding, influencing and responding to new regulation.

AB - This study investigates business responses to new regulation by focusing on the rearrangement of interactions in business relationships involving ‘NRG’, a large multinational energy company in the aviation industry.‘NRG’ is confronted with new environmental rules resulting from the inclusion of the aviation industry in the European Emissions Trading Scheme as of 2012. We demonstrate that business actors do not simply comply with the rules of the game; instead they elaborate responses which impact on the creation of new rules. We argue that research on business responses to new regulation is highly relevant to industrial marketing because the increasing complexity of regulation in many industrial markets provides significant opportunities and threats to businesses. We propose three guiding principles which could be used by managers in understanding, influencing and responding to new regulation.

KW - Regulation

KW - Interaction

KW - Mechanism design

KW - Emissions trading

UR - https://www.researchgate.net/publication/251730735_Changing_the_rules_of_the_game_Business_responses_to_new_regulation

U2 - 10.1016/j.indmarman.2010.09.016

DO - 10.1016/j.indmarman.2010.09.016

M3 - Journal article

VL - 40

SP - 290

EP - 300

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

IS - 2

ER -