Revel® for Principles of Marketing, is a comprehensive demonstration of a range of themes from theory to practice, assisting your teaching around the essential concepts of the field.

This fully digital edition is a modern, interactive learning resource analogous to the character of this dynamic and diverse discipline, valuing a fresh, practical approach to teaching marketing concepts.

The array of engaging interactive features of this Revel will support your teaching in a digital learning environment and challenge your students to think like a marketer.