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Chapter 11: Promotion

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

Published
  • Ayesha Owusu-Barnaby
  • Anna Galindo
  • Michelle Patel
  • Dr. Gareth Hughes
  • Dr. Samantha Burvill
  • Dr. Tana Licsandru
  • Jimmy Pressly
  • Will Fleming
  • Dr. Irene Brew-Riverson
  • Dr. Nattida Srisaracam
  • Jennifer Thomson
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Publication date5/07/2022
Host publicationPrinciples of Marketing
EditorsAyesha Owusu-Barnaby
Place of PublicationLondon
PublisherPearson Education
ISBN (electronic)9781292296159
<mark>Original language</mark>English

Abstract

Revel® for Principles of Marketing, is a comprehensive demonstration of a range of themes from theory to practice, assisting your teaching around the essential concepts of the field.

This fully digital edition is a modern, interactive learning resource analogous to the character of this dynamic and diverse discipline, valuing a fresh, practical approach to teaching marketing concepts.

The array of engaging interactive features of this Revel will support your teaching in a digital learning environment and challenge your students to think like a marketer.