Standard
Chapter 11: Promotion. / Owusu-Barnaby, Ayesha
; Galindo, Anna; Patel, Michelle et al.
Principles of Marketing. ed. / Ayesha Owusu-Barnaby. London: Pearson Education, 2022.
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
Harvard
Owusu-Barnaby, A
, Galindo, A, Patel, M, Hughes, DG, Burvill, DS, Licsandru, DT, Pressly, J, Fleming, W, Brew-Riverson, DI, Srisaracam, DN & Thomson, J 2022,
Chapter 11: Promotion. in A Owusu-Barnaby (ed.),
Principles of Marketing. Pearson Education, London. <
https://www.pearson.com/en-gb/subject-catalog/p/principles-of-marketing/P200000007234?view=educator>
APA
Owusu-Barnaby, A.
, Galindo, A., Patel, M., Hughes, D. G., Burvill, D. S., Licsandru, D. T., Pressly, J., Fleming, W., Brew-Riverson, D. I., Srisaracam, D. N., & Thomson, J. (2022).
Chapter 11: Promotion. In A. Owusu-Barnaby (Ed.),
Principles of Marketing Pearson Education.
https://www.pearson.com/en-gb/subject-catalog/p/principles-of-marketing/P200000007234?view=educatorVancouver
Owusu-Barnaby A
, Galindo A, Patel M, Hughes DG, Burvill DS, Licsandru DT et al.
Chapter 11: Promotion. In Owusu-Barnaby A, editor, Principles of Marketing. London: Pearson Education. 2022
Author
Bibtex
@inbook{03bbff605bc34cd8bb6a3d4c64a4b877,
title = "Chapter 11: Promotion",
abstract = "Revel{\textregistered} for Principles of Marketing, is a comprehensive demonstration of a range of themes from theory to practice, assisting your teaching around the essential concepts of the field.This fully digital edition is a modern, interactive learning resource analogous to the character of this dynamic and diverse discipline, valuing a fresh, practical approach to teaching marketing concepts.The array of engaging interactive features of this Revel will support your teaching in a digital learning environment and challenge your students to think like a marketer.",
author = "Ayesha Owusu-Barnaby and Anna Galindo and Michelle Patel and Hughes, {Dr. Gareth} and Burvill, {Dr. Samantha} and Licsandru, {Dr. Tana} and Jimmy Pressly and Will Fleming and Brew-Riverson, {Dr. Irene} and Srisaracam, {Dr. Nattida} and Jennifer Thomson",
year = "2022",
month = jul,
day = "5",
language = "English",
editor = "Ayesha Owusu-Barnaby",
booktitle = "Principles of Marketing",
publisher = "Pearson Education",
}
RIS
TY - CHAP
T1 - Chapter 11: Promotion
AU - Owusu-Barnaby, Ayesha
AU - Galindo, Anna
AU - Patel, Michelle
AU - Hughes, Dr. Gareth
AU - Burvill, Dr. Samantha
AU - Licsandru, Dr. Tana
AU - Pressly, Jimmy
AU - Fleming, Will
AU - Brew-Riverson, Dr. Irene
AU - Srisaracam, Dr. Nattida
AU - Thomson, Jennifer
PY - 2022/7/5
Y1 - 2022/7/5
N2 - Revel® for Principles of Marketing, is a comprehensive demonstration of a range of themes from theory to practice, assisting your teaching around the essential concepts of the field.This fully digital edition is a modern, interactive learning resource analogous to the character of this dynamic and diverse discipline, valuing a fresh, practical approach to teaching marketing concepts.The array of engaging interactive features of this Revel will support your teaching in a digital learning environment and challenge your students to think like a marketer.
AB - Revel® for Principles of Marketing, is a comprehensive demonstration of a range of themes from theory to practice, assisting your teaching around the essential concepts of the field.This fully digital edition is a modern, interactive learning resource analogous to the character of this dynamic and diverse discipline, valuing a fresh, practical approach to teaching marketing concepts.The array of engaging interactive features of this Revel will support your teaching in a digital learning environment and challenge your students to think like a marketer.
M3 - Chapter
BT - Principles of Marketing
A2 - Owusu-Barnaby, Ayesha
PB - Pearson Education
CY - London
ER -
