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Characterising the Role of Design in a New Product Development: An Empirically Derived Taxonomy.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

<mark>Journal publication date</mark>1/03/2005
<mark>Journal</mark>The Journal of Product Innovation Management
Issue number2
Number of pages17
Pages (from-to)111-127
Publication StatusPublished
<mark>Original language</mark>English

Bibliographic note

This paper was selected from extensive international competition for a special issue of the Journal of Product Innovation Management. The paper was equally co-authored and is based on two EPSRC Grants (New Product Development Network EPSRC '52,110, 2001-2003, (Cooper CI); Design Drivers-Integrating Technology into New Product Development through Design EPSRC '147,342 1999-2002 (Cooper PI). It makes a comparative analysis of the data collected from 20 UK companies, critically examining the role of the designer. It identified a number of original factors used to develop a taxonomy of the detailed characteristics of designers and how they operate in different types of organizations. It also identified the direct and indirect variables that affect behaviour. The paper is significant in that it is one of a small selection of papers on design that have been accepted to this journal and to the wider community of practitioners and academics in the Association of Product Development Management of which there are over 2000 worldwide. It also contributed to Cooper's invitation to join the International network of leading Design Research and Innovation Centres at their meeting in Helsinki in 2005. RAE_import_type : Journal article RAE_uoa_type : LICA