Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 10/03/2022, available online: http://www.tandfonline.com/10.1080/0267257X.2022.2046626
Accepted author manuscript, 822 KB, PDF document
Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
<mark>Journal publication date</mark> | 13/06/2022 |
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<mark>Journal</mark> | Journal of Marketing Management |
Issue number | 9-10 |
Volume | 38 |
Number of pages | 37 |
Pages (from-to) | 866-902 |
Publication Status | Published |
Early online date | 10/03/22 |
<mark>Original language</mark> | English |