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  • Hansen_Rakic_Steffens_2016

    Rights statement: This article does not exactly replicate the final version published in the journal Experimental Psychology. It is not a copy of the original published article and is not suitable for citation. Copyright © 2017 Hogrefe Verlag. All rights reserved.

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Competent and warm?: how mismatching appearance and accent influence first impressions

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<mark>Journal publication date</mark>1/01/2017
<mark>Journal</mark>Experimental Psychology
Issue number1
Volume64
Number of pages10
Pages (from-to)27-36
Publication StatusPublished
<mark>Original language</mark>English

Abstract

Most research on ethnicity has focused on visual cues. However, accents are strong social cues that can match or contradict visual cues. We examined understudied reactions to people whose one cue suggests one ethnicity, whereas the other cue contradicts it. In an experiment conducted in Germany, job candidates spoke with an accent either congruent or incongruent with their (German or Turkish) appearance. Based on ethnolinguistic identity theory, we predicted that accents would be strong cues for categorization and evaluation. Based on expectancy violations theory we expected that incongruent targets would be evaluated more extremely than congruent targets. Both predictions were confirmed: Accents strongly influenced perceptions and Turkish-looking German-accented targets were perceived as most competent of all targets (and additionally most warm). The findings show that bringing together visual and auditory information yields a more complete picture of the processes underlying impression formation.

Bibliographic note

This article does not exactly replicate the final version published in the journal Experimental Psychology. It is not a copy of the original published article and is not suitable for citation. Copyright © 2017 Hogrefe Verlag. All rights reserved.